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Missouri citizens authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.

The sports betting wagering tally measure passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting wagering this year.

" Missouri has some of the very best sports betting fans on the planet and they showed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose important tax profits to our surrounding states. Most importantly, the passage of Amendment 2 implies a new, devoted, irreversible funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval indicates approximately 14 mobile sportsbooks might begin accepting bets next year. It is not likely all 14 readily available licenses are used.

DraftKings and FanDuel funded nearly every dollar of the "yes" project and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the tally measure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely launch their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.

The staying 6 licenses are booked for each of the major expert sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most popular advocates of the tally procedure.

In addition to DraftKings, FanDuel and Caesars, Missouri gamblers need to expect other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch likelihood tiers IF Missouri citizens authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure permits every establishment to open retail sportsbooks on their particular properties. Most if not all 13 gambling establishments handled by the 6 gambling establishment operators are anticipated to open in-person sports betting options such as sports betting kiosks and potentially dedicated, full-service sportsbooks.

The six sports betting teams can likewise open in-person sportsbooks within or surrounding to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally procedure requires the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering campaign comes despite millions in financing opposing the procedure from one of the state's largest sports betting stakeholders.

Caesars spent millions of dollars to beat the measure. In most other states that tie online sports betting wagering with a state's brick-and-mortar casinos, an operator is approved a minimum of one license per managed residential or commercial property.

In that circumstance in Missouri, Caesars would be managed a minimum of three potential licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property model, companies can either open extra in-house books or, more typically, subcontract the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting handle market share, could possibly have a leg up on their competitors by earning the pair of untethered licenses. It remains to be seen which two books will earn these slots, but the language around the tally step would appear to prefer the two nationwide market leaders.
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Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were strengthened by tens of millions invested by DraftKings and FanDuel.

A series of television and radio ads focused on the earnings legal sportsbooks would generate for Missouri public education. Opponents, moneyed largely by Caesars, argued the advocates' ads were misleading and the tens of countless predicted dollars raised would have a negligible impact in a state that already invests billions on education every year.
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